WorkLabNotesAbout
Senior Product Designer · Backbase · Amsterdam

Design for teams building new products — or evolving existing ones

Twelve years of brand, product and the systems that hold them together — identity through interface, shipped end to end.

Selected work

Index →
[ Digital Banking — KSA Onboarding ]
Case StudyProduct DesignMobileBanking

Settling a Modern Foundation for Digital Banking in the Middle East

Designing the end-to-end onboarding journey for a leading Saudi retail bank adopting a modern engagement banking platform — localised for the national identity infrastructure, payment network, and regulatory environment of the Saudi market.

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[ Panda Video — Visual Identity ]
Case StudyBrandingVisual Identity

Panda Video — Visual Identity

A visual identity for Panda Video — a Brazilian video hosting platform — built to scale from product UI to brand moments, with a visual system as its foundation.

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[ Brastemp — Interactive Banner ]
Case StudyProduct DesignE-commerce

Interactive Banner — Brastemp Wash Machines

An interactive product banner for Brastemp's washing machine line on their e-commerce.

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[ KitchenAid — Color of the Year ]
Case StudyProduct DesignUX/UICampaign

KitchenAid — Color of the Year 2021

A landing page campaign for Brazil's first participation in KitchenAid's global Color of the Year launch — introducing the Artisan Stand Mixer in Honey.

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[ Vagalume — brand identity ]
Case StudyBrandingVisual Identity

Vagalume — an icon of Brazilian internet, reborn

A full visual identity overhaul for one of Brazil's most beloved music lyrics portals — new mark, type system, patterns, and UI language.

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What I do

Product Design–
I work across the full product design lifecycle, from discovery and requirements analysis to interaction design, prototyping, validation, and delivery. My background in design systems, visual design, and client-facing implementation allows me to turn complex business needs into scalable, intuitive experiences — especially in structured environments like financial services and e-commerce. I collaborate closely with product, engineering, and business stakeholders to shape solutions that are usable, consistent, and feasible to build.
Consultancy+
Strategic design support for teams building new products or evolving existing ones — from brief through to shipped. This includes supporting the requirements and discovery process: clarifying business needs, synthesising stakeholder input, and translating early ideas into structured product direction.
Design system enablement and management+
Experience working in Figma to support design system management, extension, and adoption, including the creation of new systems with AI-assisted processes.
AI-assisted design & development+
Leverage AI tooling — including connected MCP workflows with Claude Code and Penpot — to automate design work directly in the canvas, generate production-ready components, and maintain consistency across large systems. Extends into front-end: translating design tokens and specs into responsive web interfaces using HTML, CSS, Git, and deployment workflows.
Visual Design+
Brand identity, typography, and visual systems that give a product a recognisable point of view.
0+
Years shipping product
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Projects delivered
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Brands built from zero
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Countries, clients from